Search engine optimisation is a technique of building the quality and quantity of website visitors by enhancing the visualness of a website to users of a web search engine such as Google. Search Engine Optimisation (SEO) assigns to the improvement of unpaid results and excludes the purchase of paid listings - Pay Per Click (PPC).
Here's a snippet of what to expect from well structured SEO
It's dependent on the quality of the website and other factors including; age of domain, level of competition, quality of content and well structured META data.
A well optimised website will generate non-paid traffic to your business stretching your marketing Pound further for other online & offline marketing activities.
Pay per Click (ppc) advertising can become very expensive over a period of time but if the PPC campaign is targeted well, a website can be the highest ranked under a search term. Good organic SEO means that you don't pay for a search engine listing and this will become self-liquidating for a marketing budget.
Once a keyword structure is in place, keyword building comes into play. Typically this would be a blog / news feed on the home page creating intelligent narrative wrapped around keywords and backlinking to internal and external pages. A time stamp is ideal as it informs search engines that the content is relevant for today, not yesteryear.
Website Pages are optimized for keywords; Page Descriptions, Titles and Keywords alondside ALT Tags and H TAGS. The content of the page must compliment the keyword structure
We thoroughly examin a business, competition, outlook, and much more. Through this process we create an architectural plan that guides our creative process.
Here's an overview of how Google indexes a website for relevant searches on the web
Adding value to users with good content.
By listing a business on Google Business will help local users find your services or products online.
A snippet of how to climb up Google rankings with a strong organic presence.
If you would like an informal chat about the process of getting your business online simply call Steve Gowers on 07973 629369 or 0800 246 5137
